Privacy Policy

Étui (trading as Maison Étui), ABN 85 256 089 768, is the data controller responsible for your personal information. If you have any questions about this Privacy Policy, please contact us at hello@etui.com.au.

INFORMATION YOU PROVIDE TO US

• Name, email address, phone number, billing and shipping address when you place an order.
• Payment information (processed securely by our payment provider — we do not store credit card details).
• Communications you send to us, including emails and social media messages.
• Any information you provide when leaving a review or signing up to our newsletter.

INFORMATION COLLECTED AUTOMATICALLY

• Device information: browser type, IP address, time zone, operating system.
• Browsing data: pages viewed, products browsed, referring website, time spent on site.
• Cookies and similar technologies (see Section 6 below).

We use your personal information for the following purposes:

• To process and fulfil your orders, including payment processing, shipping, and sending order confirmations.
• To communicate with you about your order, respond to enquiries, and provide customer support.
• To send you marketing communications if you have opted in, including new product launches, promotions, and brand updates.
• To improve our website, products, and services through analytics and usage data.
• To detect and prevent fraud or other suspicious activity.
• To comply with our legal obligations.

We do not sell your personal information. We may share your data with the following third parties solely to help us operate our business:

• Shopify — our e-commerce platform (shopify.com/legal/privacy).
• Payment processors — to handle transactions securely.
• Shipping and courier providers — to deliver your orders.
• Google Analytics — to understand how visitors use our website.
• Email marketing platforms — to send newsletters and promotional communications to those who have opted in.
• Social media platforms (TikTok, Instagram, Meta) — for advertising and retargeting.

We may also disclose your information where required by law, in response to a court order or lawful request from a government authority.

As we sell and ship internationally, your personal information may be transferred to and processed in countries outside Australia, including the United States (where some of our service providers are located). We take reasonable steps to ensure that any overseas recipients of your data handle it in accordance with the Australian Privacy Principles.

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and support our marketing efforts. Cookies are small data files stored on your device when you visit our site.

We use the following types of cookies:

• Essential cookies — required for the website to function, including shopping cart and checkout.
• Analytics cookies — to understand how visitors interact with our site (e.g., Google Analytics).
• Marketing cookies — to deliver relevant advertisements and measure campaign effectiveness.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website.

If you have opted in to receive marketing communications from us, we may send you emails about new products, promotions, and brand updates. You can unsubscribe at any time by clicking the “unsubscribe” link in any marketing email or by contacting us at hello@etui.com.au.

We are active on social media platforms including TikTok, Instagram, and YouTube. If you interact with us on these platforms (including following, liking, commenting, or tagging us), you consent to us interacting with you on those platforms. If you share photos or videos of our products and tag us, we may repost or use that content for marketing purposes. If you would prefer we do not use your content, please email us at hello@etui.com.au and we will remove it.

We retain your order information for our records unless and until you request deletion. If you have opted in to marketing, we will retain your contact details until you unsubscribe or request removal. We retain analytics data in anonymised or aggregated form.

Under the Privacy Act 1988 (Cth), you have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information (subject to our legal obligations).
• Opt out of marketing communications at any time.
• Make a complaint about our handling of your personal information.

To exercise any of these rights, please contact us at hello@etui.com.au. We will respond to your request within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

Our website is not directed at children under the age of 16 and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child under 16, we will delete that information as soon as possible.

We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, or disclosure. All payment transactions are encrypted using SSL technology. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at hello@etui.com.au.